ABOUT

Paraguayan-born Creative Brand Strategist and Integrated Design senior at Parsons School of Design, graduating in May 2025. Passionate about empowering artists to connect with their audiences, I specialize in crafting branding strategies and authentic storytelling that amplify underrepresented and Latin voices in the music industry. With a background in brand development, content creation, and visual communication, I capture their unique essence while fostering meaningful connections with fans.

Resume

Photos by Paulina Avila

Areas of Expertise

Art Direction
Creative Direction
Brand Strategy
Marketing, PR & Branding

Email
valeria.arandam@gmail.com