ABOUT
Paraguayan-born Creative Brand Strategist and Integrated Design senior at Parsons School of Design, graduating in May 2025. Passionate about empowering artists to connect with their audiences, I specialize in crafting branding strategies and authentic storytelling that amplify underrepresented and Latin voices in the music industry. With a background in brand development, content creation, and visual communication, I capture their unique essence while fostering meaningful connections with fans.
Photos by Paulina Avila
Areas of Expertise
Art Direction
Creative Direction
Brand Strategy
Marketing, PR & Branding
Email
valeria.arandam@gmail.com